Move to Zero is Nike’s sustainable plan to cope with climate change, bringing the idea of “if there is no planet, there is no sport”. The ultimate target of the plan is to achieve zero carbon emission and zero waste. Let’s check out the details of Nike’s plan as below:
1. To power self-owned facilities with 100 percent renewable energy by 2025.
2. To reduce carbon emissions across its global supply chain by 30 percent by 2030, in line with the Paris Agreement of 2015.
3. To divert 99 percent of all footwear manufacturing waste from landfills.
4. To divert more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.
5. Reuse-A-Shoe and Nike Grind programs will convert waste into new products, playgrounds, running tracks and courts.
Photo source: REUTERS/Fabrizio Bensch
Whether or not the Move to Zero campaign is going to work is still unknown. Yet, Nike is being doubted on the lack of action to improve the raw material’s sustainability along the supply chain. Although they claim they have little leverage power over the industry, people believe that a sportswear brand with 39.1 billion dollars revenue can certainly do more. In fact, criticism is still going on in regards to Nike’s abuse on human right in the supply chain earlier in June this year.
In a global warming world, sustainability has become every brand’s responsibility. ECO friendly move along the supply chain is necessary.
Also read: Good News London – Sustainable Sneakers
