Veja deals with the farmers and associations in Brazil directly and cut the middleman. In fact, they even purchase the organic cotton a year before they are used to produce sneaker to make sure farmers have a decent living standard. They will also pay a premium for every kilo of cotton. These premiums can then finance the operations of these associations.
You may now wonder if Veja are paying premium to produce their sneakers, how can they keep their price competitive? The reason is that Veja does not spend on advertisement and marketing. So it’s normal if you have never seen one. Instead, they have spent this budget on raw material producers and employees. More importantly, they want to minimize the impact to the environment.
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? Check out their SS18 collections at ANDJOY