SOULIVE is a well-known clothing label in Japan. They renovate classic silhouettes with quality fabrics and color. Furthermore, they inject a lot of traditional Japanese styles and culture into their products. They also love to use patchwork on their jacket and denim collections. These designs are all made in Japan to ensure quality is up to standard.

setto indigo label logo

In Aug 2019, SOULIVE has made the announcement of changing the brand name to Setto Indigo Label. Therefore, from the AW19 collection, all the products will feature Setto Indigo Label. They will keep focusing on indigo, denim and handcraft items.


setto indigo label 2

Photo Source: Setto Indigo Label


In the previous collections, most of their products were in stunning blue color. Moreover, they pay attention into details, such as pattern lining, patchworks or vintage dyed color.


setto indigo labelPhoto Source: Setto Indigo Label


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