We have talked about Scandi style sneaker earlier and we will dig deeper into Scandinavian fashion this time. Speaking of that, we have to mention Filippa K. Filippa Knutsson and Patrik Kihlborg founded the brand in 1993. Their interpretation of fashion was wearable, aesthetically balanced pieces which can stand the test of time – effortless, essential garments. Hence, their design is clean with high quality. And it becomes a very popular brand in Nordic countries. Filippa K helped to define minimalism and bring it into Scandinavian fashion.
Scandinavian fashion is not only about the beauty of minimal design. A garment has to be personal and long lasting. In an other word, you will get along with your clothes better as you wear them and they also have the quality to stand against time. As a result, Scandinavian fashion is “timelessness”. Both in terms of designs and quality. This is exactly why Filippa K promotes the idea of slow fashion, as the seldom change the styles of design. And they hope consumer will wear them for a longer time and produce less waste.
These minimal designs are sustainable as they have organic and quality fabric. Filippa K visits these factories from time to time to make sure they are up to standard and the employees are being treated fairly.
Not to mention their sneakers, they have comfortable insoles with premium sustainable leather.
Want to see more from Filippa K? More AW19 collections will be available online at ANDJOY soon.