We love Scandinavian designs and the minimalism involved. But what exactly is minimalist fashion?


There is no a straight guideline to define what exactly it is. The idea is to keep your outfit simple and clean. You will look for outfit that doesn’t has an exaggerated cutting or patterns. However, some may have the perception that minimalist fashion is equal to getting rid of color. But you can actually still be minimal and colorful at the same time. Simply choose color with neutral or softer tone to create a subtle look.


Filippa K Leon Cardigan - Navy

Filippa K Leon Cardigan – Navy


In fact, minimalist fashion is not only about the minimal outlook, but also quality and details of the garment. They have to be fabric that is both sustainable and very comfortable to be carried. Another idea of minimalism is to reduce any waste produced. It takes 2,700 liters of water to grow cotton that is only enough to craft one shirt. And there is a lot of chemical waste produced. Thus, a lot of Scandinavian brand has been using organic cotton instead. More importantly, Minimalist fashion is another word of slow fashion – which means the style of the clothes seldom change. As a result, you don’t have to update your wardrobe every season. Having said that, these clothes also have the quality and capability to withstand time.