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ANDJOY STORE – SCANDINAVIAN MINIMALISM

Speaking of Scandinavian/Nordic designs, ANDJOY Store always love their minimalism. Their clothing give a clean touch with premium fabrics. Furthermore, they seldom change their styles frequently. Thus they can last for a long time and that’s why they call it the “slow fashion”.

We are very honored that our products are being featured on Milk Magazine Hong Kong (Issue 924, P.53). Check the article out to see how Scandinavian Minimalism and their organic products work fine with their “HYGG” lifestyle.

You can also check out the article online at Milk Magazine website. The products being featured are from Filippa K and NN07 as below:

  1. Filippa K Robert Low Mix Sneaker – White

2. Filippa K Robert Low Mix Sneaker – Limestone/Navy/White Mix

3. Filippa K Penn Cotton Twill Chino – Khaki

4. Filippa K Tencel Cotton Tee – Frosty Pink

5. Filippa K Ben Washed Poplin Shirt – Paris Blue

6. NN07 Giuseppe 1352 Seersucker Overshirt – Grey Mel.

7. NN07 Michael 3234 Tee – Navy Blue

Feeling interested? Check out more Scandinavian designs at ANDJOY Store now!

KURO DENIM – QUALITY JAPANESE BRAND

A lot of denim lovers are willing to go to Japan to buy denim pants because of its good hand craft technology, high quality fabric, professional hand wash and its good durable. Therefore, Japan’s denim are counted as one of the best in the world. Apart from Stevenson Overall Co. we have mentioned in the previous article, I will now introduce you the brand – KURO Denim.

 

Recently, I find a denim brand – KURO in Japan. You can see it in Ginza, Omotesando and other places. Its design is simple and casual. Yet, the quality is very good. The denim texture has a very soft touch. These include heavy jeans and light denim jackets. Furthermore, all products are made in Japan. The details are absolutely guaranteed.

 

The design of it is simple. Also, they combine Japanese tradition and modern culture. Just like their short-sleeved shirt, the sleeves are loose and it has the standard suit collar with a sleek to show the modern taste.

Kuro Dolman Sleeve S/S Shirt - Khaki

Designer named the brand as “KURO” because the Japanese eyes and hair are black, and many Japanese words contain this word, such as dark purple, eagle and so on.

2010 – officially founded KURO and presented with the Italian Pitti Uomo collection

2013 – opened its first direct store in Harajuku, Tokyo

2015 – Opened branches in Osaka store and Nagoya.

2017 – Opened flagship store in Ginza SIX, Ginza

2018 – Design for uniforms and clothing for “SUIDEN TERRASE”

FILIPPA K SNEAKERS – EASY TO MATCH

Filippa K sneakers are now available online at ANDJOY

Filippa K Sneakers

In this SS19 collection, we have Filippa K sneakers – Morgan Low Mix. It is a classic low top model for casual or smart casual looks.Filippa K Sneakers

Filippa K Sneakers

The second Filippa K sneakers – Robert Low Mix. It is a basketball-inspired low top model with the combination of vintage and fresh colour.

These sneakers are made with 100% leather with suede details. Moreover, they come with removable and comfortable insole. The insole itself has a 3cm thickness and allow you to walk comfortably every day.

Due to the sneakers minimal designs, you can wear them with jeans, trousers and shirt. It will give you a Scandinavian neat and clean outfit.

Looking for a pair of sneakers this Spring and Summer? Shop your sneakers now at ANDJOY!

SUN BUDDIES ONLINE NOW

Shop Sun Buddies online now at ANDJOY.

Sun Buddies Online

Sun Buddies is a premium eyewear line from Sweden. However, It is actually under the brand Très Bien.

You may be surprised by Sun Buddies’ colourful and fancy design. In fact, the very first Sun Buddies designs actually come from the sunglasses worn by actress Bibi Andersson in the film “Persona”. That’s how Sun Buddies’ classic series “Bibi” come from.

Sun Buddies Bibi - Black

After that, the collection become famous among the fashion industry. Sun Buddies never stop working with designers, photographers and artists, making it one of the core elements of Sun Buddies. Recently, Sun Buddies is working with Carhartt for a cross-over series – The “Sun Buddies for Carhartt WIP”.

Moreover, Sun Buddies sunglasses have delightful colour and are usually handmade. They use Italian acetate frame with 100% UV protection Carl Zeiss lens.

Shop your Sun Buddies Online now at ANDJOY, including the styles of Bibi, Akira, Ozzy, Giorgio, Eddie, and Zinedine.

 

No Nationality 07 – The Journey

No Nationality 07( NN07) is a clothing brand based in Copenhagen, Denmark. Like the brand name itself, it is actually combined with three core concepts – “No Nationality” “Originals of Tomorrow” and “Deadly Dedicated”. 

NN07 has no boundaries and they have their own point of view to look at the world. They consider the brand as a journey and it’s the place and people they associate with during the journey that makes NN07 special. They focus on culture and personality but not nationality. There is no goal for this journey and it’s the moment during the journey that makes a difference. So, you will find NN07 set a destination for each of their collection and reflects the culture in both their catalogue and clothes. For example, NN07 has used South Africa as their destination for the SS19 collections. You will also find NN07 more than a fashion brand. If you take a look at their catalogue, you will find there is a lot of great places, food culture and people they have met during their journey, and they are more than happy to share these with all of you. 

Apart from that, NN07 doesn’t encourage mindless consumption. That is why they insist to create collections that can stand against time, which means the clothes are just like human being and will get along with you better when they age. Last but not least, it’s the quality of the clothes. NN07 pay attention to every details on their clothes, from fabric, craftsmanship, packaging, store designs, typography and even office space. That’s why they have described themselves as “Deadly Dedicated”.

ANDJOY Store has joined the journey of NN07 from . Are you ready to join our journey too? 

Shop NN07 latest collections now.

SUSTAINABLE FASHION

If you love fashion but also care about planet earth, you may like to spend some time to learn about sustainable fashion.

What is sustainable fashion

It is to manufacture clothes in an environmental and socio-economical friendly way. These may include to reduce pollution during the whole process of manufacturing; to use fair trade certified material; to market and promote sale in a sustainable manner. More importantly, to encourage a sustainable consumption pattern.

Sustainable clothing

Manufacturer are improving their production cycle to reduce pollution. Like we have mentioned in the previous post, the French shoes maker Veja is an example. They have used material that will bring less harm to the environment. Beside, they choose to manufacture products with fair trade. Indeed, the concerns towards fashion sustainability have been raised overtime. Consumers nowadays care about how their clothes are made of. Therefore a lot of brands have prioritized their social responsibility and produce products that are sustainable.

Rekote partnered with Filippa K

Sustainable Consumption

We also learn from some Scandinavian brands on encouraging a more sustainable consumption pattern. This is a very active way to make fashion more sustainable by changing individual’s attitude on clothing. For instance, Nudie Jeans offers repair service to help customers repair their worn jeans. This allows the jeans to be worn for a long time instead of throwing them away after a short period of use. The Swedish brand Filippa K on the other hand recycles customers’ used clothes to produce new collections. Other Scandinavian brands like Our Legacy and NN07 have developed “timeless” collections. It means their collections can stand against time in terms of quality and style. This is the opposite of “fast fashion”.
We love clothes that are sustainable, they are usually in excellent quality and have a “timeless” style. ANDJOY Store will keep sourcing the best apparel goods for you, in terms of style and sustainability. Subscribe now and stay tuned.

GO OFFLINE, EXPLORE THE NATURE

Is the motto of the Copenhagen based clothing brand forét. To enhance sustainability, they have been using organic cotton to craft the clothes. If you would like to know more about the background of the brand you can refer to our previous article.

forét has named their AW18 collections as Fish and Folk. Inspired by the memory of exploring the nature between Jesper and Jeppe, the founders of forét and also two childhood friends. forét loves to use a lot of earth tone with simple but eye catching designs. In this collection, the idea of fishing in the nature has been featured.

forét Perch T Shirt - White

forét Perch T Shirt - Midnight Blue

Same as others forét collections, the tees and the sweaters are made with 100% organic cotton that meet with The Global Organic Textile Standard (GOTS). These organic cotton has made these clothes sustainable and also extremely comfortable to be worn with as they have a very soft touch.

forét Spruce Hoodie - Oatmeal/Blue

forét Spruce Hoodie - Petrol/Grey

In this collection, you will also find forét signature elevated terry letters hoodies and tees. They have given them new colour combination to match your autumn and winter styles.

forét lifestyle

forét has also introduced the frog shirt in this collection. These are corduroy shirt crafted in utility styles with a vintage touch. We think they make a perfect match with the forét logo tee and perch tee.
We love forét products, not only because of their quality and sustainability, but also their faith. Whenever you look at their products, they remind you of your wonderful adventurous childhood memories.
Shop for forét AW18 collections at ANDJOY now

SUSTAINABLE FASHION

If you love fashion but also care about planet earth, you may like to spend some time to learn about sustainable fashion.

What is sustainable fashion

It is to manufacture clothes in an environmental and socio-economical friendly way. These may include to reduce pollution during the whole process of manufacturing; to use fair trade certified material; to market and promote sale in a sustainable manner. More importantly, to encourage a sustainable consumption pattern.

Sustainable clothing

Manufacturer are improving their production cycle to reduce pollution. Like we have mentioned in the previous post, the French shoes maker Veja is an example. They have used material that will bring less harm to the environment. Beside, they choose to manufacture products with fair trade. Indeed, the concerns towards fashion sustainability have been raised overtime. Consumers nowadays care about how their clothes are made of. Therefore a lot of brands have prioritized their social responsibility and produce products that are sustainable.

Rekote partnered with Filippa K

Sustainable Consumption

We also learn from some Scandinavian brands on encouraging a more sustainable consumption pattern. This is a very active way to make fashion more sustainable by changing individual’s attitude on clothing. For instance, Nudie Jeans offers repair service to help customers repair their worn jeans. This allows the jeans to be worn for a long time instead of throwing them away after a short period of use. The Swedish brand Filippa K on the other hand recycles customers’ used clothes to produce new collections. Other Scandinavian brands like Our Legacy and NN07 have developed “timeless” collections. It means their collections can stand against time in terms of quality and style. This is the opposite of “fast fashion”.
We love clothes that are sustainable, they are usually in excellent quality and have a “timeless” style. ANDJOY Store will keep sourcing the best apparel goods for you, in terms of style and sustainability. Subscribe now and stay tuned.
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