UPCOMING – forét

We are now introducing you another Scandinavian brand forét, which is from Copenhagen, Denmark! forét was founded in 2014 by Jeppe and Jesper, two childhood friends.

The name forét is actually a French word which means forest. This name suits forét’s designs very well since they use a lot of Earth tone on their clothes, which has a strong feeling of nature. Indeed, this is the message Jeppe and Jasper would like to deliver – try to slow down your pace, stay away from the internet and go explore the nature with your own eyes.

forét lifestyle

We love forét also because of the quality of the clothes. They have a Scandinavian clean touch and also crafted with excellent fabrics, including organic cottons that meet with The Global Organic Textile Standard (GOTS). You will find their signature T-Shirts and Hoodies with forét ‘s logo crafted in terrycloth, which makes it very special and eye catching.

We would very much like to share forét excellent collections with you.ANDJOY Store is proud to announce that we have become forét’s first Asian stockist. You will find forét 2018 winter fall collections available on ANDJOY Store very soon! Subscribe now and be the first one to enjoy forét’s way of life!

WHO WE ARE AND WHAT WE LIKE

Posted by By andjoystore

Posted in Coming Soon, News

Greeting from ANDJOY Store! We think it’s worthwhile to spend some time on introducing ourselves, the Scandinavian brands and other brands we are carrying.

ANDJOY Store is a web store that is based in Hong Kong. We source quality menswear from around the globe and to provide everyone with a wonderful online shopping experience.

We have named it ANDJOY because we hope everything is associated with JOY. No matter when you are browsing our website or when you are wearing our lovely products everyday, we hope you enjoy every moment of it. That’s the goal of ANDJOY Store. We believe putting on something you like may actually brighten up your day and give you the motivation to do anything you want. And that’s the reason we have been working hard to source quality clothing that are well designed and allow you to wear comfortably daily.

We stock brands from around the globe and in the coming Fall 18 season, you will find premium bags and shoes from WANT Les Essentiels and quality denim and jackets from Stevenson Overall Co. We also love clothes that are with simple design, good cutting and well made. That’s why we are sourcing a lot of Scandinavian brands for you as well. We believe their minimalist designs and quality will make them your perfect daily outfits. We will also bring you Scandinavian brands such as Polar Skate Co, a famous skateboard brand from Sweden; Karhu, a traditional Finnish sport wears maker and we have also become the first Asian stockist of forét, an outdoor clothing makers from Denmark. We hope you will enjoy all these premium brands and Scandinavian designs in the coming Fall season.

We will keep bringing you more joy in the future! Register now and stay tuned.

SHOP KARHU ON ANDJOY NOW

Posted by By andjoystore

Posted in Brands, Sneakers

We like Scandinavian designs and brands. When it comes to Scandinavian shoes makers, we have to mention the Finnish brand Karhu. Their sneaker has an iconic “M” logo and an extensive choices of colors.

The idea of Karhu was actually formed in 1916 in Finland by the company Ab Sport Artiklar, which logo was a bear. They were expert in producing sport wears such as javelins and skis. Soon they realized that their products had the advantage of lighter weight and higher flexibility. These allowed athletes to preform better. They then started to develop running shoes and changed the company name to Karhu, which means “bear” in Finnish. Their high quality products allowed them to be Finland’s official equipment provider for all Olympic games.

Fulcrum Technology and EVA Midsole

Yet, Karhu didn’t just stop there. Instead, they put efforts in innovations and teamed up with the University of Jyväskylä to develop the “Fulcrum” technology”. As a result, This Scandinavian running shoes are able to reduce vertical bounce by 13%, compare to other traditional shoes with air cushion.

Linnut Pack Fusion2.0 Lunar Rock/Muted Clay Linnut Pack Synchron Blue Coral/Glazed Ginger

It’s also worth knowing that Karhu’s designs are inspired by the Finnish nature. Karhu‘s recent SS18 “Linnut Pack” designs are actually based on birds you can find in Finland, including Red-Flanked Blue Tail, Hawk Owls, Siberian Jays and White-Tailed Eagles.

These collections are now available on ANDJOY.

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SCANDINAVIAN

UPCOMING – forét

WHO WE ARE AND WHAT WE LIKE

SHOP KARHU ON ANDJOY NOW