NOAH is releasing their SS20 collections on 13th February 2020. Although NOAH emphasize they are not a sustainable brand, they are still trying their very best to use more recycle, sustainable and renewable material.


Photo Source from NOAH


In the SS20 collection, the main theme is about Imminent Threats and raise awareness to care about the world. Due to over fishing and water pollution, we may not have any fish to eat by the time of 2050. Also, we may not have any place to swim in the future if we keep polluting the ocean.




Photo Source from NOAH

Thus, NOAH has embedded these message into their designs and lookbook, hoping to raise people’s awareness and take action to protect our planet now.


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