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UPCOMING – forét

forét tee

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We are now introducing you another Scandinavian brand forét, which is from Copenhagen, Denmark! forét was founded in 2014 by Jeppe and Jesper, two childhood friends.

The name forét is actually a French word which means forest. This name suits forét’s designs very well since they use a lot of Earth tone on their clothes, which has a strong feeling of nature. Indeed, this is the message Jeppe and Jasper would like to deliver – try to slow down your pace, stay away from the internet and go explore the nature with your own eyes.

forét lifestyle

We love forét also because of the quality of the clothes. They have a Scandinavian clean touch and also crafted with excellent fabrics, including organic cottons that meet with The Global Organic Textile Standard (GOTS). You will find their signature T-Shirts and Hoodies with forét ‘s logo crafted in terrycloth, which makes it very special and eye catching.
We would very much like to share forét excellent collections with you.ANDJOY Store is proud to announce that we have become forét’s first Asian stockist. You will find forét 2018 winter fall collections available on ANDJOY Store very soon! Subscribe now and be the first one to enjoy forét’s way of life!

UPCOMING – RIOT DIVISION

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Riot Division is a techwear brand from Kiev, Ukraine. They have developed clothing with a great extent of functionality, especially their city jacket.

Riot Division Wrapping Parka 3 Gen - Black

Riot Division Wrapping Parka 3 Gen - Black

Riot Division Wrapping Parka 3 Gen - Black

One of Riot Division’s signature products will be their transformable jackets. Designed for being used in the city, these jackets can transform into different forms according to the users’ needs. For example,you can wear Riot Divisoin’s wrapping parka 3 gen as a parka, or you can turn it into a normal jacket or into a messenger bag. Apart from the transformability, these jackets are also made with water proof fabrics and you will also find a lot of pockets for you to put your wallets, smart phones and cards.

Recently, Riot Division has taken their idea one step further and developed the “Ultimate City Jacket”. Apart from the transformability, the sleeves are also “adaptable”. It means you can adjust the sleeves width accordingly. Furthermore, they have taken more consideration for city use and have equipped the jackets with built in wallet for cash and cards. Besides, it also has more than 10 pockets for you to store your personal belonging. With this Ultimate City Jacket, you can travel around your own city “bags free” every day.
ANDJOY Store is now a stockist of Riot Division. Their collections will be available on ANDJOY Store soon and the Ultimate City Jacket is estimated to be online in late August. Subscribe now and keep updated.

UPCOMING – WANT LES ESSENTIELS

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ANDJOY has become a stockist of WANT Les Essentiels. It is a Canadian luxury brand which manufactures quality bags, shoes and other travel accessories.

WANT les Essentiels details

Launched in 2006, WANT Les Essentiels has been working on bags and accessories. They have modern designs and premium materials that will fit your daily use or for traveling. WANT Les Essentiels products are heavily inspired by visionary architecture and designs. It allows them to create bags and accessories with long lasting designs that can stand over decades.
WANT les essentiels two tones zipper
WANT Les Essentiels also pay attention to craftsmanship. All of their bags have two tones zippers (one teeth row in gold and one in silver). All the zippers are from famous Japanese zipper producer YKK. Also, WANT Les Essentiels insist to use quality materials such as 100% organic cotton that is sourced from the best Turkish mills. And they also use organic or biodegradable dye to make sure their products are sustainable.
Starting from the AW18 season, you can find WANT Les Essentiels classic collection such as their Kastrup backback, Ohare tote bag, Montoro derby shoes and boots on ANDJOY Store. We will provide you with more in-depth products introduction soon. Subscribe now and stay tuned!

VEJA – MAKING SNEAKER SUSTAINABLE

Veja Holiday Bastille Tafta - Burgundy White

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Posted in Brands, Sneakers

We love Veja sneakers, not only because of their design and quality, but also how they are produced.

Veja has a very unique concept on their sneakers: when you wear their sneakers, you are actually putting “one foot in design and the other one in social responsibility”.

Materials

Veja produce their sneakers in Brazil. They use wild rubber from the Amazon forest to make the iconic “V” logo and the sole of the sneakers. They purchase these rubber from the local Seringueiro communities. These local communities are authorized to harvest and tap rubber trees in the Amazon forest through a path only they know about. It helps against land clearance in the Amazon forest. Moreover, it helps the Seringueiro communities to make a living. Apart from that, Veja also uses vegetable-tanned leather and organic cotton.

Fair Trade

Veja Packaging
Veja deals with the farmers and associations in Brazil directly and cut the middleman. In fact, they even purchase the organic cotton a year before they are used to produce sneaker to make sure farmers have a decent living standard. They will also pay a premium for every kilo of cotton. These premiums can then finance the operations of these associations.

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Veja booklet
You may now wonder if Veja are paying premium to produce their sneakers, how can they keep their price competitive? The reason is that Veja does not spend on advertisement and marketing. So it’s normal if you have never seen one. Instead, they have spent this budget on raw material producers and employees. More importantly, they want to minimize the impact to the environment.
Veja Esplar Low Sneakers - Extra White Black
Are you interested in Veja? Check out their SS18 collections at ANDJOY now.

SHOP KARHU ON ANDJOY NOW

Karhu Fusion 2.0 Blue Coral/Boa

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We like Scandinavian designs and brands. When it comes to Scandinavian shoes makers, we have to mention the Finnish brand Karhu. Their sneaker has an iconic “M” logo and an extensive choices of colors.

The idea of Karhu was actually formed in 1916 in Finland by the company Ab Sport Artiklar, which logo was a bear. They were expert in producing sport wears such as javelins and skis. Soon they realized that their products had the advantage of lighter weight and higher flexibility. These allowed athletes to preform better. They then started to develop running shoes and changed the company name to Karhu, which means “bear” in Finnish. Their high quality products allowed them to be Finland’s official equipment provider for all Olympic games.

Fulcrum Technology and EVA Midsole

Yet, Karhu didn’t just stop there. Instead, they put efforts in innovations and teamed up with the University of Jyväskylä to develop the “Fulcrum” technology”. As a result, This Scandinavian running shoes are able to reduce vertical bounce by 13%, compare to other traditional shoes with air cushion.

Linnut Pack Fusion2.0 Lunar Rock/Muted Clay Linnut Pack Synchron Blue Coral/Glazed Ginger

It’s also worth knowing that Karhu’s designs are inspired by the Finnish nature. Karhu‘s recent SS18 “Linnut Pack” designs are actually based on birds you can find in Finland, including Red-Flanked Blue Tail, Hawk Owls, Siberian Jays and White-Tailed Eagles.
These collections are now available on ANDJOY.
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