News – Japanese brand 45R

The brand 45R is a slow fashion label from Japan. Their products have a signature color of indigo – Japan blue. These beautiful blue color will fade overtime and feature the characteristic of the user. 

45r blog2

Photo Source: 45R

The brand was established in 1977 in Tokyo. It was first targeting the female market with the name “45 rpm”. In the next year, they expanded to the male market with the line “45 rpm BOYS”. And now, the brands have expanded to all over the world.


Photo Source: 45R

Their products are extremely comfortable with a long-lasting designs. They have combined vintage and traditional style with modern garments. And they aim to share their belief and happiness with customers.

See more blue items…



Also read: Japan Brand – Austere Japan Koromo


Speaking of Scandinavian/Nordic designs, ANDJOY Store always love their minimalism. Their clothing give a clean touch with premium fabrics. Furthermore, they seldom change their styles frequently. Thus they can last for a long time and that’s why they call it the “slow fashion”.

We are very honored that our products are being featured on Milk Magazine Hong Kong (Issue 924, P.53). Check the article out to see how Scandinavian Minimalism and their organic products work fine with their “HYGG” lifestyle.

You can also check out the article online at Milk Magazine website. The products being featured are from Filippa K and NN07 as below:

  1. Filippa K Robert Low Mix Sneaker – White

2. Filippa K Robert Low Mix Sneaker – Limestone/Navy/White Mix

3. Filippa K Penn Cotton Twill Chino – Khaki

4. Filippa K Tencel Cotton Tee – Frosty Pink

5. Filippa K Ben Washed Poplin Shirt – Paris Blue

6. NN07 Giuseppe 1352 Seersucker Overshirt – Grey Mel.

7. NN07 Michael 3234 Tee – Navy Blue

Feeling interested? Check out more Scandinavian designs at ANDJOY Store now!