YMC

News – ASICS X YMC

The Japanese sportswear label, ASICS has cooperated with London based menswear brand, YMC (YouMustCreate). The sneaker collection is inspired by the ‘Madchester’ scene from the late 1980’s. They have two different colors – Caramel and Midnight.

Tarther OG Trainer Caramel

Tarther OG Trainer Midnight

Photo source: YMC

This sneakers has a gum outsole with suede overlays. Moreover, they use premium leather laces with beading. For details, they have a custom designed ikat print.

Photo source: YMC

Furthermore, the heel tab and leather tongue both feature YMC logo.

News – You Must Create (YMC) Pre-Spring Collections

Posted by By andjoystore

Posted in Lifestyle, News

You Must Create (YMC) was established in London in 1995 as an unisex clothing label. It aims to create understated, timeless design.

YMC jacket

Photo Source: YMC

In their latest Pre-Spring collection, they have released the Erkin Jacket. It has black and white checked pattern. It also uses Corozo buttons with fleece lining.

YMC trousers