Gentle Monster is a Korean sunglasses and optical label founded by Hankook Kim in Seoul. They have been famous for their brave and one of a kind designs. This time, they present the “FEARLESS; Facing the unknown” collection.


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Photo Source: gentle monster



The campaign is an exploration of innovative spirit and curiosity to the unknown. Photographer, Hugo Comte will showcase the visualization of Gentle Monster’s core DNA. The idea of the campaign is about the sensation of learning is always greater than the fear to the unknown.


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Photo Source: gentle monster

The new series of “Flatba” and “T-optical” will be released alongside the campaigns.

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