Folk is a British clothing label with the concept to take influence from culture, nature, friends and moment of life. With the belief of "It's All Good Folk", they apply it to every individual garment. They are designed to be worn everyday with a clean and utilitarian outlook. These staple pieces have superb quality and designs that will stand against time. In fact, Folk share the idea of minimal designs and slow fashion. Thus, they are sometimes refereed as the "Scandinavian brand from England". Yet, they make a difference by injecting creative elements into their garments.