NN07 combines with three core concepts – “No Nationality” “Originals of Tomorrow” and “Deadly Dedicated”. They consider the brand as a journey and it’s the place and people they associate with during the journey that makes NN07 special. They focus on culture and personality but not nationality. You will find NN07 set a destination for each of their collections and reflects the culture in both their catalogue and clothes. NN07 doesn’t encourage mindless consumption and insist to create collections that can stand against time, which means the clothes are just like human being and will get along with you better when they age.